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We create powerful brands.

JC Fitness is a brand-new workout and healthy lifestyle platform created by Jarek Ciepchal. His aim is to create something where all aspects of a healthy lifestyle could be considered from exercise to healthy diets.

We looked at: Brand identity, Animation, Content Creation, Creative direction.

JC Fitness primary and secondary logos

Jarek is proudly Polish and wanted to incorporate aspects of Slavic mythology into the brand. The symbol for JC Fitness is inspired by the symbol of Perun, the Slavic god of power. We merged this with his initials JC to create a bold ownable mark. The overall aim for the brand was to create something powerful with a sense of mystery and intrigue to attract customers.

JC Fitness colour theory
JC Fitness typography
JC Fitness icon set
JC Fitness workout photography style
JC Fitness poster
JC Fitness fuel the fire
JC Fitness website
JC Fitness t-shirt front
JC Fitness t-shirt back

We create brands that work.
Let's chat about yours?

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