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We create fun brands.
Chew Fun is a Chinese noodle restaurant based in east London. They specialise in creating Mi Fen noodles, known in the West as Fun noodles. They wanted us to help localise them and their unique product to the English market.
We looked at: Brand identity, Illustration, Animation, Social Media, Content Creation, Signage, Creative direction, Photography, Brand guidelines
We set out to create a bold logo that was in English yet had the characteristics of Chinese characters. Chew Fun's mascot is based on the ancient San Xing Dui. They were thought to have been created around 3000 BC in the Shu dynasty. The new brand icon fuses history with the fun, light-hearted nature of the brand.
" Working with Charlie Garrod Studio is a real joy. We have a great spark between us that generates outcomes that never fail to impress me. I look forward to every meeting we have. "
Don Chen Owner, Chew Fun
